WHAT I SAY
Work is my happy place. It’s also my self-critical, neurotic, obsessive, loud noises place. I simply love what I do.
I’m a woman of many voices, both written and spoken. With more than 14 years of industry experience, I continue to build brands by engaging audiences one. word. at. a. time.
Harry & David – MANAGER OF COPYWRITING/COPY CHIEF
September 2014 to 2016
Responsible for establishing and guiding the Harry & David, Wolferman’s, and Stock Yards® brand voice in all channels and assist and develop team of copywriters to ensure excellence in every communications piece. Direct the digital and print copywriting teams to ensure brand values and initiatives are communicated both internally and externally. Develop, refine, and communicate brand identity, values, and vision.
* Write compelling copy across all channels.
* Ensure the brand voice is consistent and engaging.
* Foster brand development by evolving the brand voice.
* Generate new ideas for seasonal campaigns.
* Consistently create strategically relevant and fresh ideas.
* Coach, mentor, develop and effectively communicate strategic direction and campaign initiatives.
* Creation of copy for catalog, website, SEO, social media, direct mail, stores, broadcast, and more.
Evok Advertising – SENIOR COPYWRITER
September 2012 to April 2014
Lead copy services for mid-size, integrated, full-service advertising agency, providing strategic, innovative and results-driven copy for a wide range of clients using a variety of media, both interactive and traditional. Works closely with Creative Director and team to ensure work is cohesive and effective to yield positive measurable results.
* Hilton Hotels
* Kenwood Audio
* State Farm Insurance
* Jerry Harvey Audio
* Ocala/Marion County VCB
* National Mobility Equipment Dealers
* Moe’s Southwest Grill
* Space Coast Credit Union
Tupperware Brands Corporation, U.S. & Canada – COPYWRITER
July 2012 to September 2012
Craft catalogue and product copy for print and online materials, email marketing campaigns and social media efforts that are consistent with brand standards to gain optimal audience reach.
Purple, Rock, Scissors! – INTERACTIVE COPYWRITER
February 2011 to July 2012
Lead interactive copywriting efforts to propel award-winning client projects using strategic content and cohesive design. Develop creative content and concepts for mobile, email, SEO, etc. Craft in-house blog posts to build client brand awareness, boost conversions and ROI.
* Tim Tebow
* Davidoff of Geneva
* Orlando Utilities Commision
* Publix Supermarkets
* Full Sail School
* Florida Hospital for Children
* Global Robotics Institute
NBC Universal – SENIOR INTERACTIVE COPYWRITER
May 2010 to March 2011
Lead interactive copywriting efforts to reach Gold Addy and Webby Award-winning projects. Teamed to result with record-breaking sales and attendance Universal Orlando Resort history. Translate print to web campaigns, resulting in huge success in launching The Wizarding World of Harry Potter, Halloween Horror Nights, Holidays, Vacation Packaging and 2010-2011 award-winning digital campaigns.
Rise Creative Group – SENIOR INTERACTIVE COPYWRITER
May 2009 to May 2010
Lead copy efforts for all interactive projects to yield successful content strategies and boost client revenue. Craft copy for press releases, social media platforms, and blog posts. Write, proof, and edit all content.
* Grant Hill
* University of Central Florida
* Florida Bar Foundation
* Hart and Huntington Tattoo Company
* Fountain Motorsports
* Live Africa
G&G Advertising – SENIOR COPYWRITER
February 2006 to February 2009
Team to deliver creative concepts and lead copywriting efforts for traditional and interactive media for clients in various industries.
* Citi Bank
* Cat Genie
* IVC Technologies
* The Thread in Union City
* Muscle Car Workout (PBS)
* The Falls in Costa Rica
* Legends at Bridger Creek
VIZION1 ENTERTAINMENT – SENIOR COPYWRITER/ASSISTANT CREATIVE DIRECTOR
August 2008 to September 2012
Lead creative efforts from concept to copy to support all artist events, including all broadcast media and talent bios. Plan, create and execute promotional and marketing campaigns for 60,000+ persons events. Develop and maintain relationships with vendors, owners and media contacts.
* House of Blues Orlando
* Firestone Nightclub
* Hard Rock Live Orlando
* Live Nation
* William Morris Agency
Brown-Forman – MARKETING SPECIALIST
October 2004 to July 2006
Specialize in boosting brand awareness for the Central Florida region.
* Jack Daniel’s
* Southern Comfort
Starbucks Coffee Company – MANAGER
August 2000 to June 2008
Slinging coffee, like it’s my job.
University of Central Florida
Bachelor of Arts
Major: Advertising & Public Relations
Mac OS, MS Office Suite, Workamajig, BaseCamp, Familiar in WordPress CMS, Drupal, Adobe Creative Suite